Communications Timeline


Download a Comprehensive Communication Guide to Prepare for the Giving Challenge!



Major Milestones

Month 1

The Giving Challenge Team will:

  • Host Giving Challenge kick-off training webinar and in-person training sessions for nonprofit organizations
  • Encourage nonprofit organizations to sign up to participate in the Giving Challenge
  • Offer technical support (through the blue chat bubble) as you build your organization's Giving Challenge profile

You should:

  • Check your organization's profile in The Giving Partner to ensure it is updated and current
  • Sign up for the Giving Challenge and customize your profile
  • Assemble your Giving Challenge team and involve them in planning how your Giving Challenge campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about the Giving Challenge, how to promote your Giving Challenge campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Giving Challenge Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about the Giving Challenge
  • Continue offering information and training videos to nonprofit organizations participating in the Giving Challenge, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit organizations participating in the Giving Challenge to use, and for use on #GivingChallenge2020 social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating the Giving Challenge? How will you use the funds raised during the Giving Challenge? Why should donors give to you during the Giving Challenge? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in the Giving Challenge and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in the Giving Challenge on April 28th - 29th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Giving Challenge Team will:

  • Host a training webinar (March 31) for participating nonprofit organizations to go over last minute tips and best practices to engage your supporters and be successful in the Giving Challenge. 
  • Continue to promote the Giving Challenge across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Giving Challenge “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Giving Challenge Team will:

  • Heavily promote the Giving Challenge to all media outlets across the region 

You should:

  • Post on social media regularly about the Giving Challenge, using the hashtag #GivingChallenge2020
  • Email your supporters with additional details about the Giving Challenge. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make sure you understand the donation process.

Day of

The Giving Challenge Team will:

  • Heavily promote the Giving Challenge to all media outlets across the region
  • Provide 24-hour support to all nonprofit organizations and their supporters
  • Celebrate!

You should:

  • Post on social media regularly about the Giving Challenge, using the hashtag #GivingChallenge2020
  • Email your supporters with updates and how they can help your Giving Challenge campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Giving Challenge Team will:

  • Share statistics from the Giving Challenge, including nonprofit organization success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofit organizations.

You should:

  • Share the results from your Giving Challenge participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after the Giving Challenge by posting volunteer opportunities, fundraising, and hosting events!
  • Compile and submit your organization's prize applications (if applicable)